Before the design, JAK creates brands.

Born from the idea of provenance and motivated by the ocean-side and premier location, OPERA BAR’s relaunch strategy included a new identity, positioning and development of all communication platforms.

UNCLE HOPS is a craft beer bar at the Bank Hotel in Newtown, Sydney. In a bid to differentiate spaces and redefine the offer, Uncle Hops launched with a tongue in cheek voice, unique sense of humour and element of intrigue.

DARLO BAR is an old favourite in Darlinghurst, Sydney and we gave it some love. Navigating a strong history and consistent crowd, Darlo Bar’s identity was born from a tribute to the old, the retro and the eclectic.

 The natural beauty of a flower was the motivation for aspiring pop-up floristry brand, FLOWERS UNDRESSED.

Flowers Undressed_Jess Kneebone